Food Marketplace profile

Bread Ahead Bakery

Bread Ahead Bakery is a true London food icon, combining artisan baking with education through their renowned Baking School. Founded in Borough Market in 2013 by chef-turned-baker Matthew Jones, Bread Ahead quickly rose to fame with its crusty sourdoughs, flaky pastries, and world-famous custard-filled doughnuts that draw queues daily. Over the years, the brand has expanded to multiple London locations — including a bustling stall at King’s Cross Square, where commuters and visitors alike indulge in fresh breads, pastries, and irresistible sweet treats. Internationally, Bread Ahead has taken its craft to Jeddah and Dubai, proving that authentic London baking resonates across the globe. Their Baking School, launched in 2014, offers hands-on workshops covering everything from Great British classics to Nordic loaves and gluten-free creations. Whether you’re a first-time home baker or a seasoned enthusiast, the school makes artisan baking accessible, fun, and inspiring. Bread Ahead is more than a bakery — it’s a community that celebrates heritage, quality, and the joy of sharing real food. From a single market stall to global recognition, they continue to embody the spirit of London’s food culture while staying true to their roots.