Baked Bird: Discover Premium American Flavours in London | Food Marketplace

Baked Bird

American

at Southbank Centre Winter Market

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Southbank Centre Winter Market · Southbank

You are at the Baked Bird stall at Southbank Centre Winter Market.

About Baked Bird

Baked Bird® is redefining the fried chicken scene with a bold, flavour-packed alternative: oven-baked, never fried wings made with 13 herbs and spices. Their signature Baked-Not-Fried method delivers all the crunch, satisfaction, and saucy goodness you expect—but with half the calories, half the fat, no oil, and absolutely no compromise on taste. From award-winning sauces to their iconic Cluckin’ Fries, Baked Bird® brings festival-level energy to every bite. With over 50+ tonnes of chicken served across more than 100 major events—music festivals, weddings, corporate gatherings, street food pop-ups, and more—their fan-favourite wings have earned a loyal following across the UK. If you're looking for their famous baked wings in London, you can visit them at Boxhall City, right next to Liverpool Street Station, where they serve their classic flavours along with fresh new menu favourites. Healthy, flavourful, guilt-free. That’s the Baked Bird® way.

While you're here

Planning your visit to Baked Bird at Southbank Centre Winter Market? Discover hosted dining and cooking classes near Southbank.

Our Story

Baked Bird® didn’t start as a business—it started as a craving. A craving for chicken wings that tasted epic but didn’t leave you feeling heavy and guilty afterwards. What began as a weekend habit of making wings for friends slowly turned into an obsession: “There has to be a way to get all the flavour without frying.” That curiosity led the founders on a food-driven adventure across East Asia. There, they discovered new cooking techniques, lighter approaches to comfort food, and layer upon layer of bold flavour. When they returned home, the experimenting began—late nights, flour-covered counters, batches of wings that were either too soft or too dry… until one day the magic happened. The Baked-Not-Fried wing was born. Crispy on the outside, juicy inside, seasoned with 13 herbs and spices, and glazed in home-made sauces that hit all the right notes. Friends loved it. Family asked for more. And slowly a simple kitchen experiment grew into a food truck, then two, then three. Fast forward to today, and Baked Bird® has served 50+ tonnes of wings at some of the UK’s biggest festivals and events. What never changed is the mission: healthy versions of “unhealthy” foods—full flavour, no cheating, no guilt. Baked Bird® is still driven by the same passion that started everything: If you can make wings taste this good without frying them… why would you ever go back?