Outsider Tart is a celebrated American bakery and soul food vendor, serving award-winning brownies, pies, pancakes, cheesecakes, and cookies. Since 2004, they’ve become a favourite in London for authentic American indulgence, whether at their West London bakery or their busy market stalls.
Sample Menu (from their market offering):
🍫 Brownies – £4.50 each
Snickers Brownie
Oatmeal Caramel Crumble
Nutella Cheesecake Brownie
Hepburn’s Brownie (with or without nuts)
Chocolate Cherry Cheesecake Brownie
Oreo Brownie
Fudge Bar Brownie
Black Forest Brownie
Mile High Brownie
Billionaire Brownie
Apple Jack Brownie
Red Velvet Brownie
🥞 Buttermilk Pancakes
Short Stack (2 pancakes) – £10.75
Regular (3 pancakes) – £12.75
Long Haul (4 pancakes) – £15.75
With Blueberries (+£2.00)
Add Nutella (+£1.00)
Add Chocolate Chips (+£1.00)
🍰 Other Treats (rotating):
Pies & Cheesecakes (seasonal)
Cake Slices
Cookies (variety)
Granola
Our Story
Founded in 2004, Outsider Tart brought authentic American soul food to London with a bakery that quickly became known for giant brownies, cheesecakes, pies, and pancakes. What started as a neighbourhood bakery has grown into a market favourite at King’s Cross, Euston, and Canopy Market, while still keeping its playful, authentic, and generous American spirit.